As 3rd party cookies sunset, owning and gathering first hand subscriber data becomes more and more critical. In this article we talk about Salesforce Marketing Cloud’s advance data collection capability – Interactive Emails. As marketers we want to get clean and pristine first hand information from our customers / subscribers that will enable us to […]
Progressive Profiling with Interactive Emails Read More »
This article will help you understand what zero-party data is, how regulations are going to change the way marketers utilize audience data and how interaction studio comes to the rescue to drive contextualized and personalized marketing efforts. Remember the key take away is build Trust. Zero-Party Data Marketers spend a lot of time to build
Zero-Party Data + Building Trust with Interaction Studio. Read More »
Business users can now themselves build, test and train machine learning algorithms – Einstein Recipes, to promote personalized content (articles, blogs, infographics, products etc.) using a point and click user interface. Think of being able to create algorithms on the fly for scenarios like co-buy, co-browse, smart product bundle, look-alike audiences and many more. Sounds
Einstein Recipes: Transparent, Trainable, and Zero-Code Machine Learning Algorithms Read More »
This article will help you understand what zero-party data is, how regulations are going to change the way marketers utilize audience data and how interaction studio comes to the rescue to drive contextualized and personalized marketing efforts. Remember the key take away is build Trust. Zero-Party Data Marketers spend a lot of time to build
Zero-Party Data + Building Trust with Interaction Studio. Read More »
Business users can now themselves build, test and train machine learning algorithms – Einstein Recipes, to promote personalized content (articles, blogs, infographics, products etc.) using a point and click user interface. Think of being able to create algorithms on the fly for scenarios like co-buy, co-browse, smart product bundle, look-alike audiences and many more. Sounds
Einstein Recipes: Transparent, Trainable, and Zero-Code Machine Learning Algorithms Read More »
As an end consumer I expect my Brands to always stay relevant and I want them to know me, my evolving affinities and my preferences. Sounds complex? It’s not. Salesforce Interaction Studio (formerly Evergage) solves for the above problems and much more by instrumenting web portals with customized scripts and tools. Imagine marketers having the
Realtime, Personalized and Relevant Experiences with Interaction Studio Read More »