March 2, 2023

The Journey Canvas One of the topics that Marketing Ops are excited about during training is actually building a journey in Journey Builder. They are excited about being able to map all the possible routes that a customer could be navigated along. Although it looks appealing, there is a lot that goes on into developing […]

Salesforce Marketing Cloud Journey Builder enables marketers to design, visualize and execute cross-channel marketing campaigns. It allows marketers to standardize and manage the customer experience, while integrating activities across email, SMS, push, sales, service, advertising, and now even Einstein Splits into one unified canvas.  Journey builder is constantly evolving, and Salesforce has done a great

We need a scalable and a reusable approach across multiple business segments to – capture, segment and target Customers that are interacting on our multiple touchpoints. However, we have segregated data sources, multiple technology platforms, diverse touchpoints and limited resources. Sounds familiar? Having led over 24 marketing strategy and marketing technology engagements, I have witnessed

At JourneyBlazers we have helped many clients migrate from platforms like Responsys, Acoustic and GovDelivery into Salesforce Marketing Cloud. Every platform migration comes with its own set of challenges, the biggest one being driving the adoption via training and change plans. We measure our success by making sure that we aren’t just standing up a

What’s your excuse for not implementing an Omni-channel Journey? Updated: Mar 13, 2021 “Our organization cannot do an omni-channel journey because… We have seen marketers and IT strive for an amazing omni-channel vision with their newly purchased SFMC platform. However, that dream gets de-prioritized with every obstacle that the teams face. That being said our team

Sometimes when using Marketing Cloud Connect, synchronizing Contact Object from Salesforce to Marketing Cloud can generate contact key as a GUID instead of the 18 digit ID and has an ‘Unspecified’ as source. Issues with GUID Contacts in Sales Cloud have an ID (primary key) that can be used to identify that contact record. When

At JourneyBlazers, we do a lot of challenging Salesforce Marketing Cloud implementations within highly regulated industries such as Banking, Insurance, Healthcare and LifeSciences amongst others. Our team has successfully advised on and implemented some of the most complex SFMC engagements for clients in these regulated industries. Below are a few considerations when setting up Salesforce

Salesforce Marketing Cloud provides a lot of advanced capabilities to enable marketers to communicate with the right audiences at the right time on the right channel. However, these advance capabilities imply some involved configurations and some complex implementations that require a tight handshake and coordination between the marketing and the IT teams. Example: This is

As 3rd party cookies sunset, owning and gathering first hand subscriber data becomes more and more critical. In this article we talk about Salesforce Marketing Cloud’s advance data collection capability – Interactive Emails. As marketers we want to get clean and pristine first hand information from our customers / subscribers that will enable us to

This article will help you understand what zero-party data is, how regulations are going to change the way marketers utilize audience data and how interaction studio comes to the rescue to drive contextualized and personalized marketing efforts. Remember the key take away is build Trust. Zero-Party Data Marketers spend a lot of time to build